MailSentinel vs OnDMARC (Red Sift): Complete Comparison

OnDMARC: Red Sift's DMARC Solution

OnDMARC by Red Sift is a DMARC management platform that's part of Red Sift's broader email security suite. They've built a solid product with some unique features, particularly around Dynamic SPF and BIMI support.

Red Sift's Platform

Red Sift offers multiple products:

• OnDMARC - DMARC monitoring and management
• OnINBOX - Email security for recipients
• Brand Trust - Brand protection
• Certificates - Certificate management

OnDMARC can be purchased standalone or as part of their broader platform.

Feature Comparison

Core DMARC Functionality

Both platforms handle the fundamentals well:

Advanced Features

Dynamic SPF Explained

OnDMARC's Dynamic SPF feature helps organizations exceeding the 10 DNS lookup limit by:

• Flattening SPF records automatically
• Managing includes dynamically
• Updating when providers change IPs

This is valuable for complex environments but requires:

• Delegating your SPF to Red Sift
• Dependency on their infrastructure
• Higher pricing tier

MailSentinel approach: We monitor and alert on SPF complexity, helping you manage it yourself without vendor lock-in.

Pricing Comparison

OnDMARC Pricing

Red Sift doesn't publish pricing. Based on market research:

• Requires sales contact for quotes
• Estimated starting around $200-400/month
• Enterprise pricing higher
• Multi-year contracts common

MailSentinel Pricing

Published and transparent:

• Starter: $14/month (5 domains)
• Professional: $49/month (unlimited)
• Enterprise: Custom

Value Analysis

For standard DMARC monitoring needs:

Free Tools from Red Sift

One of OnDMARC's strengths is their free investigation tools:

• Red Sift Investigate - Free DMARC, SPF, DKIM lookup
• BIMI Inspector - Free BIMI record checker
• SPF Generator - Free SPF record builder

These are genuinely useful, regardless of which platform you choose for monitoring.

User Experience

OnDMARC Interface

OnDMARC provides:

• Visual sender maps
• Authentication flows
• Guided implementation
• Integration with Red Sift suite

The interface is professional but can feel complex, especially if you're only using DMARC features within their broader platform.

MailSentinel Interface

MailSentinel focuses on:

• Clean, modern design
• Essential metrics prominently displayed
• Quick access to problem areas
• No upselling to additional products

Implementation Experience

OnDMARC

Typical implementation path:

1. Contact sales
2. Product demo
3. Pricing negotiation
4. Contract signing
5. Onboarding calls
6. Technical setup
7. Training sessions

Timeline: 2-6 weeks

MailSentinel

Our implementation:

1. Sign up online
2. Add domains
3. Update DMARC records
4. Start receiving reports

Timeline: 15-30 minutes

Target Markets

OnDMARC's Focus

• Mid-market to enterprise
• Organizations wanting platform consolidation
• Companies needing Dynamic SPF
• BIMI implementers
• UK/EU-based organizations

MailSentinel's Focus

• SMBs to mid-market
• Teams wanting focused DMARC monitoring
• Budget-conscious organizations
• Self-service preferred
• US and global organizations

Migration Considerations

From OnDMARC to MailSentinel

If your OnDMARC contract is ending:

1. Assess your usage - Are you using Dynamic SPF, BIMI, or just monitoring?
2. Start MailSentinel trial - 14 days to evaluate
3. Run parallel - Update RUA to include both
4. Don't renew OnDMARC - If MailSentinel meets your needs

v=DMARC1; p=quarantine; rua=mailto:yourreport@ondmarc.com, mailto:yourid@mailsentinel.io

Potential Challenges

If you're using Dynamic SPF through OnDMARC:

• You'll need to manage SPF yourself
• Consider our SPF monitoring to stay under limits
• May need to restructure sending services

What OnDMARC Users Say

Positive Feedback

"Dynamic SPF solved our 10-lookup problem without manual management."

"The visualization of sending sources is excellent."

Common Concerns

"Getting a price required three sales calls."

"We only use DMARC but pay for capabilities we don't need."

"The platform is powerful but complex for our needs."

Making the Choice

Choose OnDMARC (Red Sift) If:

• ✅ You need Dynamic SPF management
• ✅ You're implementing BIMI
• ✅ You want one vendor for multiple security tools
• ✅ You have budget for enterprise solutions
• ✅ You prefer guided implementation

Choose MailSentinel If:

• ✅ You want focused DMARC monitoring
• ✅ Transparent pricing is important
• ✅ You prefer self-service setup
• ✅ You're budget-conscious
• ✅ You don't need Dynamic SPF or BIMI

Our Honest Assessment

OnDMARC is a legitimate competitor with useful features. Their Dynamic SPF and BIMI support serve real needs.

However, many organizations pay for capabilities they don't use. If you primarily need DMARC monitoring without Dynamic SPF or BIMI, MailSentinel offers a more focused and affordable solution.

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